Volume No. :   1

Issue No. :  3

Year :  2009

ISSN Print :  0975-2331

ISSN Online :  0975-4385


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Alternative Medicine: An Introduction and Market Potential

Address:   Antesh K Jha1#, Pankaj Verma1, Mahesh Prasad1, Nikhil K Sachan2 and Kumar Gautam3
1Anand College of Pharmacy, U.P. Technical University, AEC Campus, Keetham, NH-2, Delhi-Agra highway, Agra, U.P, PIN-282007, India.
2Dept. of Pharm. Sciences, C.S.J.M. University, Kanpur, India.
3Scientific Sales Executive, Sanofi Avantis, Jalandhar, India.
*Corresponding Author

The objective of this paper is to discuss the different aspects of alternative medicine. In India, diverse systems of medicine are official and professionalized as to their service in education and research. The term alternative medicine, as used in the modern Western world, encompasses any healing practice "that does not fall within the realm of conventional medicine. Alternative medicine spans the range of practices, from home remedies to manufactured products, from patient self-treatment to care by a skilled practitioner, from efficacious to potentially dangerous. Although alternative medicine encompasses a very broad range of practices, the area of most interest to pharmacy practitioners is herbal medicine. The present article reviews introduction of alternative medicines and their different categories, their practices, herbal medicine and their potential in Indian market.
Alternative medicine, CAM, herbal medicine, herbal potential.
Antesh K Jha, Pankaj Verma, Mahesh Prasad, Nikhil K Sachan, Kumar Gautam. Alternative Medicine: An Introduction and Market Potential. Research J. Pharmacognosy and Phytochemistry 2009; 1(3): 146-152.
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